Jobs at Custom Soft

Developers Wanted

If you are driven to find a solution, further best practice and continually enhance your expertise and knowledge, Custom Soft may be just the place for you. Currently we have our feelers out for a number of people to join our software development team across a range of roles.

On our wish list are people with:

  • Natural curiosity
  • Great communication skills
  • A keen desire to deliver on business objectives
  • A drive to find solutions.

So, if you are looking for a software development role or come from a development background email your C.V. and a brief letter to jobs@customsoft.co.nz

Our Blog

26 August SOCIAL MEDIA MARKETING

How To Make Social Media Marketing Work For You

Knowing what it takes to create an effective social media campaign is important, so do your research before you even draft up your plan. You should focus on trustworthy sources. Fortunately, this article is an easy and informative read with the great advice you’re looking for.

Generate new additions to your blog frequently and regularly. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. Newspaper and magazine subscriptions show this to be true. Being consistent is the best thing you can do to get visitors to return to your page.

Answer any questions your followers ask and respond to comments they make to engage them in conversation. Whenever questions get asked answer them, and express gratitude to anyone that mentions you. This will help create a bond between you and your followers. This will help you establish an individual identity so you will not be seen as some type of corporate entity.

Start a conversation with your customers. A lot of people forget that when a company writes a review they would like have a conversation with them. Take the next step and talk to your followers! Become more passionate about learning about what they want or need, and use this to think about where to go next in business.

Create specials that are exclusive to your social media sites to entice your customers to come to them. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.

Avoid making every one of your posts a product push if you want to attract new followers. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. Interact with your audience, create giveaways, and post images, especially niche-relevant LOL cats. Encourage your followers to interact with you. Rather than simply product placement, shoot for product engagement. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.

Get a popular blogger to write on your website or you can guest blog somewhere else. This method helps both you and the guest blogger to get more traffic to both of your websites. When guest blogging somewhere else, make sure they let you link back to a website of your own. You can start the ball rolling by being the first to offer them a link back to their site. The followers of the blog will most likely check out your site as well in the process.

A good social media marketing tip is to always be active in this area. This is because the sites are social in nature. If you’re not active and engaging, you won’t have an audience. But when you’re active, you open up an entirely new world of users. People will want to stop by to see your fresh content.

As noted earlier in this article, reliable sources of trusted information is key to your business success. The broad subject of social media marketing requires all the assistance you can muster. Use the knowledge you have received in this article, and you will be on your way to marketing success.


3 July The blog power

Promote Business Through Blogs

Blogger outreach is businesses reaching out to bloggers to create authentic content to help them promote their products and services. It's also known as blogger relations. Through blogger outreach methods you ask bloggers to sample your products or services.

Reaching out to bloggers provides you with valuable feedback. Bloggers can then feature your products or services in their blog. You can develop a long-term partnership that increases your profits and their readership. Bloggers aren't just writers blogging about niche topics. They are part of online communities and can influence your target audience by presenting your business' products or services.

Find blogs within your business niche and connect with the bloggers. You can also use social media sites when searching for blogs. If you already have a blog for your business reach out to any bloggers who have been active in commenting on your blog posts.

After researching for high-ranking blogs that are in a similar niche as your business, it is time to connect with the blogger. This process usually takes time, as you need to make a sincere connection with bloggers. You can start connecting by leaving comments on their most recent posts. You can also comment on their Facebook page or in their Twitter feed to open a communication channel. Once a relationship has been established ask for their feedback about your products or services and invite them to blog about their points of view.

Keep your social media sites updated and linking into your blog. Be proactive in being social in order to reach out your target audience. This will increase traffic to your website and more blog readers means more potential sales.